TikTok star Charli D’Amelio holds the record for most followers with 132.7 million people following her account. “Mega-influencers” on TikTok reported engagement of 4.96%, versus only 1.21% for Instagram, or 0.37% for YouTube. Engagement for “micro-influencers” was reported to be 17.96%, compared to only 3.86% for Instagram, or 1.63% for YouTube. TikTok’s monthly engagement per user is also more than triple Instagram’s, which is only 7.9 hours per month per user. TikTok boasts nearly 10 hours more per month per user of engagement than its next closest competitor, Facebook (16 hours). This is a 428.3% increase in usage time per user per month in only a 3-year period. By 2021, this number had gone up to 25.7 hours per month per user. In 2018, TikTok reported approximately 6 hours of engagement per month per user. Engagement looks at how much time each user spends on the app and how many views individual videos get. In addition to usage, TikTok stands out amongst its competitors in terms of engagement. As many as 90% of TikTok users interact with the app multiple times every day. There have been 3 billion installations of the TikTok app worldwide. In 2021, TikTok was also the highest grossing app for that year. In both 20, TikTok was the Number 1 downloaded app. It currently ranks 7th among social media platforms according to total monthly active users. 1 fastest growth of any social media platform in history. TikTok has reportedly experienced the No. Currently, in the United States alone, TikTok has approximately 138 million monthly active users. In the 3.9 years from 2018 to 2021, this represents growth of 1,818%. In January 2018, TikTok reported 55 million monthly active users, worldwide. There was a 45% increase in monthly active users for the site in just one year, from 2020 to 2021. In 2020, the company reported 689 million monthly active users. TikTok reported in September of 2021 that, worldwide, they have 1 billion active users monthly. The TikTok app has been breaking many records, including becoming the fastest non pre-installed app to attain 1 billion users. The TikTok app has taken the world by storm, bringing entertainment and success, as well as controversy. People younger than 13 made up approximately 9% of creators, though they must use the “Younger Users” version. TikTok creators are most often aged 18 – 24, with 53% of creators in this age range. TikTok users are frequently high-income, with 37% from households earning $100,000+ per year, and only 9.6% earning less than $25,000. The country with the second highest number of monthly active users is Indonesia, with 22.2 million monthly active users. 
The United States of America is currently the country with the most monthly active users is with 65.9 million MAU.Worldwide, 56.1% of TikTok’s users are female and 43.9% are male, though this varies widely according to country and region.Although known for its young audience, 20.3% of its users are between 40-49 and 11% are over age 50.TikTok is available in 154 countries with at least 75 languages.Influencers can charge $5 – $2,500 for posts, depending on whether they are non-influencers, micro-influencers, on up to mega-influencers.By 2021, TikTok users were spending about $500 million per quarter through the app, and $1.9 billion that year.In 2021, it was also the highest grossing app of the year.It was the Number 1 most downloaded app in both 20.
TikTok was the fastest non pre-installed app to garner 1 billion users.
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